Story of our olive trees.
Our olive trees are planted in a harsh rocky desert. The significant temperature variations (124°F in summer with extremely cold nights), the rocky soil where the roots struggle to develop along with the scarcity of water puts stress on the olive trees. In the process of protecting themselves, the olive trees produce a high amount of antioxidants, including hydroxytyrosol.
The estate of El-Borouj, also called «Domaine Mabrouka», is located in the middle of a rocky desert on the phosphate plate at 150 Kilometers from Casablanca towards Marrakech. In this Farm, we removed more than 480,000 cubic meters of stones and built one wall by hand, stone by stone, on a length of 6 Kilometers 1.5 meter high and 1 meter deep. In this way we have finally attained the optimal agronomic characteristics required by the olive trees for a fine olive production. Today this farm with its 153 Ha of olive trees irrigated by the waters coming from the Atlas, constitutes a real oasis where a high quality, delicate and aromatic olive oil is produced.